ICON Vehicle Dynamics is a premium suspension and off-road performance brand best known for producing high-end shocks, coilovers, suspension systems, and drivetrain components for trucks, SUVs, and off-road-focused builds. ICON has built its reputation around one core principle: performance-driven suspension engineered for real-world abuse, not just lift height or aesthetics.

The company was founded by off-road racing veteran Dylan Evans, whose background in desert racing and vehicle dynamics heavily influenced ICON’s design philosophy. From the beginning, ICON focused on applying race-proven suspension knowledge to consumer vehicles—bringing professional-level damping control and durability to daily-driven trucks and weekend trail rigs.

ICON quickly gained traction in the off-road community by delivering suspension systems that dramatically improved ride quality, stability, and control, even on lifted vehicles. Rather than relying on generic valving or one-size-fits-all solutions, ICON developed vehicle-specific tuning and geometry corrections, setting the brand apart from traditional lift-kit manufacturers.

Today, ICON Vehicle Dynamics is widely recognized as one of the top-tier suspension brands in the off-road and overland space, trusted by enthusiasts who demand performance on pavement, dirt, rocks, and desert terrain alike.

1) True performance suspension—not just lift

ICON systems are designed to improve handling, ride quality, and control, not just raise ride height. The result is a truck that drives better both on-road and off-road.

2) Race-inspired engineering

ICON’s suspension technology is rooted in off-road racing principles, meaning:

• 
  Better damping control
  
• 
  Improved heat management
  
• 
  More consistent performance under hard use
  

3) Vehicle-specific tuning and geometry correction

ICON designs systems around the vehicle—not the other way around. This includes:

• 
  Proper spring rates
  
• 
  Tuned shock valving
  
• 
  Corrected suspension geometry for lifted applications
  

4) Excellent ride quality for daily driving

Despite their off-road capability, ICON systems are known for maintaining a controlled, comfortable ride on the street—making them ideal for daily-driven trucks.

5) Built for aggressive off-road use

ICON suspension components are trusted for:

• High-speed desert driving
  
• Rock crawling
  
• Overlanding and trail use
  
• Heavy accessory loads (bumpers, winches, armor)
  

6) Premium construction and durability

ICON products are built with high-quality materials and finishes designed to withstand:

• Heat
  
• Dirt and debris
  
• Heavy impacts
  
• Long-term use in harsh environments
  

7) Scalable upgrade paths

ICON offers modular suspension systems that allow customers to:

• Start with a basic setup
  
• Add reservoirs or higher-end shocks later
  
• Build toward a full performance suspension over time
  

8) Trusted by serious off-road enthusiasts

ICON is often chosen by drivers who want a suspension system that:

• Performs consistently
  
• Holds up to abuse
  
• Enhances confidence behind the wheel